Date: 21 November 2018
Posted by: Attribute Group
Comments: 0

Making the most of your LinkedIn profile

LinkedIn is the largest social media platform for professional networking, and with over 590 million registered members worldwide, you should be utilising LinkedIn as your professional landing page for you to manage your own, personal brand.

Here are some tips to help you enhance your LinkedIn profile, to build a powerful network of influential connections, and if you’re on the hunt for a new job- let recruiters find you!

Profile Picture and Banner

LinkedIn research has shown that having a profile picture makes your profile 14 times more likely to be viewed.

Your profile picture is the first thing members and recruiters will see, so you need to keep it professional and clear.

Choose an up-to date picture, in which your face takes up at least 60% of the frame. Exclude friends (or pets) in your picture and choose a background which isn’t distracting.

LinkedIn banners, or cover photos, are the second visual element of your profile. Although LinkedIn has a default image for your banner, if you can make this more reflective to your personal brand or whether your current employer has a universal one, use this!

The size for your cover photo image is recommended as 1584 pixels wide by 396 pixels high.

Up-to date

Sure, you may have been in your role for a number of years now, but does your LinkedIn profile reflect the responsibilities you have in your current position? Have you been promoted, taken on some new skills or have a new qualification which should be added to your profile? Keep this up-to date to showcase your recent work and achievements. That way recruiters can match your experience with suitable roles they currently have available. 

Headline and Summary

Write an attention grabbing headline which shows what you do, your passions and values.

In just a few sentences, your summary should give a clear idea of who you are, what sets you apart along with your skills and experience. Think of this as a digital elevator pitch: remember this is the first thing people read when they land on your profile, so you want to entice them to keep reading.


Businesses who post their vacant jobs through LinkedIn’s Job Slots are heavily targeted to those members whose skills and expertise match those of the job specification. To enable these relevant job adverts on your home page, make sure your key skills are listed in your profile. For example, if you are a Software Developer, you should include the following key skills:

SaaS, Software Development, Java, SQL, .Net, C#, Python, PHP, Agile environments, User Interface, User Experience, Testing.

‘Open for new opportunities’

LinkedIn’s ‘Open Candidates’ feature gives job seekers a chance to signal to recruiters that they are open to new opportunities, without sharing this with people at your company- discretion at its best! So if you are looking for a new role, let recruiters know by selecting your are open to new opportunities so you stand out in recruiter searches and receive more opportunities! Read more about it here

Have a presence

Along with liking and commenting on posts which your network shares, LinkedIn allows you to write articles showcasing your areas of expertise and interests. Be a subject matter expert!! If you are working in the AI space, talk about your thoughts on the trends and updates in how you see the functions of AI over the next year or so.

Personalised URL

You can customise your own URL on your LinkedIn profile with your name, for example- https:/

Here is how to change this:

  1. Click the ‘Me’ icon at the top of your LinkedIn homepage.
  2. Click View profile.
  3. On your profile page, click Edit public profile & URL on the right side.
  4. Under Edit URL in the right side, click the Edit icon next to your public profile URL.
  5. Type the last part of your new custom URL in the text box.
  6. If available, click Save.

This looks far more professional than a URL with 20 digits, and you can copy this onto your other channels such as your website, blog and CV.

So whether you are on the lookout for a new role, or looking to build a professional network of connections, you should utilise LinkedIn and make the most of all its great features. Sign up here.

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