Date: 31 January 2018
Posted by: Attribute Group
Comments: 0

What to include in a Job Advert

Attracting the top talent for your organisation isn’t an easy task. You need to ensure your job advert is well-written, clear and engaging. A job advert should describe the skills and competencies that are needed to perform the role and define where the job fits within the company’s goals. So let’s take a look and what we should include-

About the company

Candidates will want to know more about who you are:

This is your opportunity to introduce the company and to showcase who you are. You should also highlight why it is a great place to work. Delve a little into:

  • History: start date, growth, current size, location(s)
  • What you do, who your clients / customers are and what services / products you provide
  • Your vision
  • Your achievements
  • Exciting projects (past, present of upcoming)

About the role & duties

Candidates will want to know what the role entails:

Be clear and concise, highlighting the essential duties of the role. Bullet points are a great way to draw attention to important information, so even those candidates who skim your job advert can effectively pick up on the important duties required.

  • Which duties are necessary?
  • What lines of reporting are there, and to whom?
  • What results are they expected to deliver?
  • What will be the extent of their authority?
  • Who is your ideal candidate?
  • Length of employment (contract, permanent, maternity leave, full time, part time)

Experience / Qualifications / Skills

Candidates will want to know exactly what will get them the role:

It is important to outline any essential requirements candidates will need in order to be considered for the position.

Job requirements may include specific skills, types and amounts of work experience, educational credentials, tertiary qualifications, professional certifications, or areas of knowledge.


Candidates will want to ensure they would fit in with your culture and share your values:

The culture of a company matters a lot more to applicants these days. So share why people enjoy working for your company, discuss the work/life balance and mention how and why people thrive working at your company. Inserting social media links or videos will help candidates see what kind of ‘personality’ your company has.

Cultural fit is crucial nowadays: it means that the core values, beliefs, attitudes and behaviors of an employee are aligned with the core values, beliefs, attitudes and behaviors of the company. Read our blog on Hiring for Cultural Fit.


Candidates will want to know what is in it for them:

Chances are that the candidate applying to your job are applying to those which your competition might have advertised. So here is your opportunity to highlight the benefits of working for you… think of it as your unique selling point.

Examples might be:

  • Health Insurance
  • Free parking
  • Onsite gym
  • Annual leave
  • Free fruit
  • On the job training/development 
  • Flexible working
  • Pension Scheme
  • Discounts

Helpful bits

Don’t make the job advert too long- job seekers don’t want to read an essay to then realise they are not suitable as they don’t have that essential skill you mention in the last paragraph of the job advert.

Remember to mention the next steps for the application process:

  • Visa requirements
  • When interviews are taking place
  • Start date
  • Whether a follow up will be done with each applicant or whether just the successful applicants will be contacted

It is always helpful to provide the details of the person posting/recruiting for the role, such as a name and an email address. This will allow candidates to personalise their cover letter to you or connect with you on LinkedIn.

Lastly, a call to action is required to ensure you don’t miss a candidate: a simple ‘Apply Now’ link will allow applicants to follow through and complete the process if they match your requirements.  


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